Competencies

WEBSITE DESIGN

Create websites and wireframes. Manage user functionality of websites and SEO.

BRANDING & GRAPHIC DESIGN

Create and strengthen branding, positioning and customer awareness of brands. Develop the “voice” of brands. Design logos, favicons, signage, graphic designs, brochures, media kits, rack cards and sell sheets.

DIGITAL & TRADITIONAL MARKETING

Produce and implement advertisement campaigns for web, email, social media, search, online video, print and TV. Analyze data and campaign performance to ensure ongoing optimization.

CONTENT CREATION

Create content for websites, microsites, and social media channels. Compose newsletters, press releases, ad copy, marketing collateral, media kits and proposals. Design PowerPoint presentations used for business and partnership development.

MARKET RESEARCH

Conduct industry, competitor, and target market research. Analyze demographic, behavioral, lifestyle, consumption and purchasing habits, attitudes, and brand perceptions through primary and secondary market research resources. Develop market research surveys and propose strategic recommendations.

BUSINESS & MARKETING PLANS

Develop business and marketing plans incorporating company summaries, market analysis, marketing strategies, sales, projections, and financial statements.


Adobe: Analytics, Photoshop, Illustrator, InDesign, Dreamweaver

Web Design: HTML, CSS, WordPress, PHP

Google: Analytics, AdWords, Trends

Research: comScore, Simmons, Nielsen Scarborough, Vision Critical, SPSS

Database: MySQL, IBM Power Systems

Microsoft Office: PowerPoint, Excel, Access, Outlook, Word

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