Website Ranking Factors

Website Ranking Factors - La Shawn Freeman, Small Business Warrior

Website Ranking Factors

Good day everyone! Hope you all enjoyed the weekend, and some of us are honoring our loved ones on this Memorial Day. 
 
I wanted to pass along to you several factors which determine your website’s ranking. The goal for your website is to be either the first listing or on the first page of Search Engine Results Page (SERP) when a user searches for your business directly or indirectly (organically). 
 
If you can, always acquire a .com domain for your website. Users will search for a .com for a website before a .co, .info, .net, etc. I was not able to do this for my transportation company as I was not willing to pay $2,000 to the owner of the .com I wanted for my business website. So best believe I utilized all of the SEO strategies I could think of to have my company list as #1 on SERPs, or show within the first page of results.
 
Make sure to think about the keywords and keyword phrases people may use to search for your business and use that within your domain name, page title and content. 
 
Include bulleted points if you have lengthy content; don’t write your website content like it’s a novel. 
 
Have backlinks on other websites redirecting traffic back to your website.
 
Do not use large file size images on your website as this will increase load speed time (i.e. file sizes that are over 1K in size.) You want users to be able to breeze through your website and not have to wait for a page to load. You can lose a potential customer to a competitor because of that (TIP: Use jpegs instead of png files as png files could be larger in size).
 
And don’t fret if it takes some time to build your website traffic and ranking. Older domains receive more traffic. Just continually work on your Search Engine Optimization and you will definitely reach the top! 
 
Dream Big,

La Shawn, Small Business Warrior

Website Ranking Factors

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