How to Promote your Business for Free using Word-of-Mouth Marketing

Word of Mouth Marketing - La Shawn Freeman, Small Business Warrior

How to Promote your Business for Free using
Word-of-Mouth Marketing

How many of you know how important Word-of-Mouth Marketing is? How you make your customers feel, their customer satisfaction – or lack of it – spreads to family, friends, and other potential customers that may be considering your product or service. I have gained many new customers based on positive customer referrals. Customers that enjoyed my transportation service communicated that to their family and friends and recommended my company.
 
Word-of-Mouth Marketing is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service. It can be used as a tactic to generate natural discussions about and recommendations for a product or company. Getting people to talk about your brand positively is the goal!
 
Some Word-of-Mouth marketing tactics you can implement in your marketing strategy can include:
 
  • Showing your current customers how much you appreciate them with a small gift that fits your brand or product.
  • Developing an interesting story about your company or products, why it was started, why you believe in what you do – something that others will want to share.
  • Creating shareable content that is useful or funny or controversial, that people will want to share.
  • Making your content easy to share with share buttons on your website.
  • Creating incentives for your customers to share information or special deals with their friends.
  • Giving new customers who have been referred a small token of appreciation.
  • Schedule special events for your customers and invite them to bring a friend.

Good luck!

La Shawn, Small Business Warrior

How to Promote your Business for Free using Word-of-Mouth Marketing

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